“I first worked with David on the launch of the third National Lottery in South Africa. I was very impressed with the professionalism David brought to the Marketing area. His expertise and knowledge delivered a 30% uplift in sales and he left behind a capable and empowered Marketing team”
David Wall, Head of Technology, Ithuba.


I have over 20 years’ experience of the Lottery Industry. I started as European Marketing Director for GTECH (now IGT) before being promoted to Vice President for TV. More recently I was Head of Marketing for the South African National Lottery and Interim CEO for Loteri Cymru, the new Welsh Lottery.

Lottery Marketing

At GTECH, I was responsible for advising European Lotteries on growth strategy, product optimisation, game launches, retail strategies and marketing campaigns. In South Africa, I created and implemented the lottery’s marketing launch plan, launched new games and grew sales by over 30%.

Lottery TV

As VP GTECH TV I commissioned and/or managed TV Lottery game shows in eight territories. At Sony Pictures I developed a global TV Lottery strategy and content portfolio. I managed, launched and then, a year later, refreshed four live TV draws in South Africa and created the draw show for Loteri Cymru.

Lottery Management

I developed and launched Loteri Cymru. I hired a team of lottery experts and managed every aspect of the project from investor management to compliance, technology, finance, the TV draw and marketing. I helped set up Hanfod Cymru, the charitable arm responsible for distributing the proceeds to good causes.


Tel: + 44 29 2070 4000
Mobile: + 44 7778 057981



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